The Ultimate Guide to Moving Company Keywords (2023)
Any business on the internet lives and dies by how well potential customers can find them. Customers search for what they need by typing keywords into a search engine, and if your business doesn’t come up in the results, you’re missing out on valuable leads. This is especially important for moving companies, who need to be visible in searches for local services.
If you want your moving company to show up when people search for its services, you need to use the best keywords for removal companies. Keywords are the terms and phrases potential customers use when searching for a business like yours, for example, “Removal companies near me” or “Moving Company London”. Optimising your website and content for these keywords makes sure your moving company comes up in the search results, giving you a better chance of being found by potential customers.
Not sure where to start with keyword research? This guide will teach you everything you need to know about moving company keywords, from finding the right ones to using them on your website. It’s worth noting at the outset that everything below regarding keywords can relate to website SEO, Google’s Pay Per Click (PPC) advertising, and even social media campaigns.
What Are Keywords for Removal Companies?
Keywords for Removal Companies are the terms and phrases potential customers use when searching for a business like yours. By using the best keywords for removal companies, you can optimise your website and content, making sure your moving company comes up in relevant search results.
Using the right keywords is essential for any business that wants to be visible in search engine results, but it’s especially important for moving companies. That’s because people searching for moving services are usually looking for something specific, and if your business doesn’t come up in the results, they’re likely to go with another company.
There are a few different types of keywords for removal companies that you can use for your moving company website:
- Location keywords: These are keywords that include your city, state, or region. For example, “moving companies in London” or “Manchester movers.”
- Service keywords: These are keywords that describe the services you offer. For example, “residential moving services” or “commercial moving.”
- Brand keywords: These are keywords that include your company name or other branded terms. For example, “Strongman Removals” or “Smartpackaging.direct.”
- Product keywords: These are keywords that describe the products you offer. For example, “packing boxes” or “storage containers.”
Search Intent for Moving Company Keywords
Before we delve further into keywords and which would be right for your business, it’s important to consider the intent of the user searching. We define the user’s search intent into four categories. Understanding the user’s needs will help you position your company to be found when they search.
- Navigational: The person is looking for a specific website, for example: "Facebook login". These users already know where they want to go but are having trouble finding the exact page they're looking for. However, moving companies can still tap into these searches by focusing on specific locations, such as "moving to ..."
- Informational: The person is looking for information on a topic, for example: "What is the cost of moving?" This is one of the most effective intents to target as a business. Users have questions and/or problems, and providing content that answers these questions makes it more likely that your website will appear in searches. This helps your site gain domain authority as it establishes itself as a trusted source of information.
- Transactional: The person wants to buy something, for example: "removal companies near me" or "cheapest removal companies in ... ". These users are ready to purchase a product or service and are looking for the best option available. If your moving company can appear in these searches, you're more likely to generate leads and convert customers. These customers are looking to buy now and are therefore highly desirably to target.
- Commercial: The person is looking to compare products or services, for example: "Best moving companies". The intent is very similar to transactional intent, but the user is not yet ready to commit to a purchase. They may be doing initial research or comparing their options before deciding. These users can still be valuable to your business, as they may eventually become customers.
How to Find Moving Company Keywords?
There are a few different ways to find keywords for your moving company website. The most important thing is to make sure you choose keywords relevant to your business that potential customers are searching for.
- Here are a few methods you can use to find moving company keywords:
- Use keyword research tools: There are a number of different keyword research tools available online, like Google AdWords Keyword Planner and Moz Keyword Explorer. These tools allow you to enter a seed keyword and get a list of related keywords and information on each keyword's monthly search volume and competition level.
- Look at your competitors' websites: Look at your local moving company's competitors and see what keywords they're targeting. You can use a tool like Moz Keyword Explorer or SEMRush to get an idea of the keywords they're ranking for, or you can simply look at their website and see what terms they're using.
- Check out Google Trends: This tool lets you see how popular certain keywords are over time. You can use it to see if there are any seasonal trends for moving-related keywords or to compare the popularity of different keywords.
The Top 10 SEO keywords for removal companies
If you’re looking for a shortcut, we’ve compiled a list of the top 10 search engine optimised (SEO) keywords for moving companies in the United Kingdom (Correct at the time of publishing, as based on Google Keyword Planner). This list includes a mix of keywords, from location to service, so that you can find the right ones for your business.
| Keyword | Monthly Searches (UK) | Possibility of ranking |
|---|---|---|
| removal companies | 12,100 | Difficult |
| removal companies near me | 9,900 | Possible |
| removals near me | 6,600 | Possible |
| removal company | 4,400 | Difficult |
| removals companies near me | 4,400 | Possible |
| moving Companies | 4,400 | Difficult |
| moving companies near me | 4,400 | Difficult |
| long distance movers | 390 | Possible |
| cross country movers | 320 | Easy |
| long distance moving companies | 210 | Easy |
As you can see, the heavily searched terms tend to vary between being possible and difficult to rank for, but some usable search terms, such as “long distance”, have lower search volumes that are easy to rank for. It is always worth considering a mix of different types of keywords to try and cover all bases. For companies targeting local customers, don’t forget to mix in terms like “removal companies near me” alongside “removal companies in … ” by creating pages that specifically mention the town or regions where you operate.
As a top tip, be aware that Google doesn’t distinguish between hyphens and spaces for keywords, so long distance and long-distance are the same in Google’s eye.
If you’re still unsure how to proceed with producing content that is keyword rich and effective at pulling in a new audience, Removalspal offers an SEO service tailored for removal companies that will efficiently boost your search ranking. We can even create your entire website from the ground up to ensure the best SEO practices from page one.
How to choose the best keywords for your removal company website
Now that you know how to find keywords, it’s time to choose the best ones for your removal company website. But how do you know which keywords are right for your business?
Here are a few factors to consider when choosing keywords for your moving company website:
- Relevance: The keywords you choose should be relevant to your business. They should be terms potential customers are searching for when they're looking for a company like yours.
- Search volume: The keywords you choose should have a good amount of monthly search volume. This indicates how many people are searching for that term. You can use a keyword research tool like Google AdWords Keyword Planner to find out the monthly search volume for a particular keyword.
- Competition level: The keywords you choose should have a low competition level. This means that there aren't a lot of other businesses competing for that keyword. You can use a keyword research tool like Moz Keyword Explorer to determine a particular keyword's competition level.
- Location: If you're a local moving company, you should choose your city or region keywords. This will help you attract customers in your area.
- Services:: You should also choose keywords that are related to the services you offer. For example, if you offer packing services, you might want to include keywords like "packing" or "packing services."
Once you’ve considered all of these factors, you can narrow down your list of keywords and choose the best ones for your moving company website.
Contact RemovalsPal for help with
keywords for removal companies
There are a lot of factors to consider when choosing keywords for your moving company website. But if you take the time to research and choose relevant, high-volume keywords with low competition levels, you’ll be on your way to attracting more customers to your business. Google is king when it comes to searches, with 90% of the market share, so it’s important to focus on ranking well here, and what works well for Google will generally translate into success on the other main search engines, Bing and Yahoo.
It’s worth remembering that the process of search engine optimisation through keywords is a slow process that yields rewards over time. For quicker results, you can opt for Google’s Pay Per Click advertising (PPC) option, where you pay as users follow Google’s links to your website. A combination of both approaches can often yield the highest rewards.
