Facebook Ads Marketing For Removal Companies
If you have started out a removal company and are interested in learning how to promote your removal company on Facebook? Using Facebook Ads are the right solution for this industry and here’s how you can gain more leads for your company through Facebook!
Should Moving Companies advertise on Facebook?
Most people often question whether Facebook Ads are the best platform to run paid ads for removal companies but it all depends on how the layout of your company is, however, advertising on Facebook can be a benefit to all businesses.
Removal companies do present a unique challenge. The most common one is that most people in general don’t think to go to Facebook to search for a removal company. After all, Facebook is there for people to connect with their friends and share the latest gossip.
Facebook is so much different than Google in terms of finding something out, it’s pretty simple and easy for somebody to search in the browser as nobody uses Facebook for that reason.
Facebook is massive!
Facebook is the most popular social media platform, I mean it’s crazy to think that at least 1.7 billion people use Facebook!
So, this is the perfect way to reach out to your audience and it will give you the opportunity to gain so many more leads!
Increase Brand Awareness…
Although Facebook Ads might not convert as many people as Google Ads do, getting people to buy is still the goal! To put it another day, there are many ways to get people to purchase.
As an example, Facebook ads are great for increase the awareness of your business. Facebook is the best platform for getting the word out about your removal company business and this is an important to consider when you decide whether your moving removal company should advertise on Facebook.
Cheap Ads on Facebook
If you are worried that you won’t be able to afford to advertise on Facebook then don’t panic, Facebook is very affordable to use.
For as low as £1 per day, you can boost a Facebook post. You will reach thousands beyond your friends and followers by doing this.
You can make your own Facebook ads
It doesn’t take much to master Facebook Ads Marketing if you are patient and persistent. This is the main way that you can help you save money. Most people would prefer to hire experts since Facebook Ads can be done by anyone.
Facebook ads can be targeted to increase their success
It’s true that it can be a challenge to advertise removal companies via Facebook. It’s possible. It’s easy to learn what you are doing.
You can increase your chances of success by making sure that your ads reach the right people at just the right time.
This is a huge strength of Facebook. Your ads can reach the right people which will increase conversion rates.
Retargeting can be used to increase the effectiveness of your Facebook ads
Some marketers will say that Facebook ads are not effective in the removal companies but people don’t realize the power of remarketing, which is also known as retargeting as well.
Most of us have seen the ads from Google that appear to follow people on the internet. This is remarketing in action. This basically involves tracking what people do on participating websites and showing them relevant ads elsewhere.
Marketing Options for Moving Companies on Facebook
Facebook isn’t just about paid advertisement. There’s so many different marketing options available on Facebook that can be used for removal companies. Some of these options can even be used for free!
A Facebook Page
Creating a Facebook page, it’s the best way to get your removal company noticed by customers. You can create these pages for free!
I can only say that your Facebook Page acts as the main profile for your business and allows it to connect with your customers through the platform. However, your Facebook Page must be well-presented. If not, people won’t take your Facebook Page seriously.
Facebook Ads for Removal Companies
It’s pretty simple to find a Facebook Page with a quick Google Search. Your page will appear in the results with your name included. A well-designed Page can help to convince people that you are real. These are the essential elements of your Facebook Page.
- Images of your business.
- Former customers’ testimonials
- Regular posts
What topics should you write about?
People often make the common mistake of posting contect that is only about their business. This isn’t a good way to promote a Removal Company on Facebook. You need to create content that helps people in their daily lives.
This could be an example of what you would do if you made a short video showing how to pack furniture correctly to prevent damage during a move. Even those who don’t want to hire your services at the moment will find this information valuable.
Boosted Facebook posts
Usually posts on Facebook can only been seen by your immediate friends but there are ways that you may be able to reach other people through Facebook searches which will boost your Facebook posts.
A post can help to be promoted to help you reach more people than just your friends. This will ensure that your post’s are seen by thousands of people who might not otherwise have heard about your removal business.
Paid Facebook Ads
Paid ads on Facebook are key. These are an excellent option for anyone who wants to market removal company business’s on Facebook. Facebook strength has the ability to target the right audience with your ads. You will find it isn’t so difficult to set up.
Choose a campaign objective
This is the first step in creating Facebook Ads for removal companies. It’s crucial to define the Campaign Objective and this is the key to your overall campaign goals. The following goals are possible for removal companies:
- To generate leads.
- To increase brand awareness.
- To get people’s contact details.
- To allow people to reach out via Messenger or WhatsApp.
- To direct people to a landing site.
Which Facebook Ads Campaign Objective is Best for Moving Companies?
It’s a common problem and it’s not easy to decide which Campaign Objective they should choose for their case but this isn’t always the case, there isn’t any reason to stop you exploring these Campaign Objectives.
There might be some that will be more successful than others. You cannot choose Catalog sales to be your Campaign Objective because there aren’t enough items in your Catalog. This works the best for ecommerce shopping.
Set up your target audience in the Ad Set
Many people who attempt to create Facebook ads for removal companies fail here, so this is important that you can define the target audience for your Facebook ads. You should take your time, after all your campaigns success or failure can depend on what you do.
Different Messaging Options
It’s a good idea to use a messaging app to use with your Facebook Ads.
First, you’ll need to create the Ad Set. This option is specific to the Campaign Objective.
You will notice that the Campaign Objective you choose will affect how to set up your account. You have these options when it comes to Messaing apps:
- Facebook Messenger
These are the most 3 common messaging apps that are good to reach out to your audience.
Budget and Schedule
Budget and schedules are important for Ad set, this is where you can define the amount that you will spend on Facebook Ads for your removal company. Your probably wondering how much you should spend on Facebook Ads for your removal company?
There’s no exact number, but it is better to start small. Then you can scale up until you find a balance between the amount of leads you get and what you spend.
Take control of your spending
You must try to keep control of your spending, Facebook is able to help keep your credit card information just like Google or any other platforms. If you don’t pay attention, Facebook will continue to debit your account, even if you decide not to run an Ad.
It’s easy to control your spending by doing two things. You can create a daily budget and set start and end dates for your ads. This will allow you to know how much money you have left at the end of each Ad you have.
Options for audience targeting
When it comes to targeting people through your Facebook ads, you have the following options:
- You create a new target audience
- Target a specific audience
- A saved audience can be used
- Targeting Lookalike audiences is possible
Your ads can target a custom audience who visit your website and whose actions have been recorded.
This audience is more likely to be successful. People who are already interested will see your ads and this is different than targeting a new audience where everything is random.
When it comes to custom audiences, a generated audience may not be the best option, however there are several other options.
- App activity
- Customer list
- Offline activities
- Sources for Facebook
- Form for lead
- Instant Experience
- Instagram account
- Facebook Page
- Listings on-Facebook
Website Custom Audiences
As you know, Facebook targets people who have already visited your website or even just certain pages of your website. For example, you can target people that have checked out your pricing list on Facebook.
Retention is the time that you want to keep a person in your Target Audience List. This shouldn’t be too long for Facebook ads for removal companies.
If someone happens to land on your website, it’s more than likely that they are looking for your services. If they’ve already moved then it wouldn’t make any sense to send them an ad 30 days later. It’s always best to not keep people on the list for more then 10 days.
Create a lookalike audience
This is something that you might want to do. In most cases, your efforts will not be rewarded by a targeting audience you have built. What if your website only has a handful of visitors?
Here’s how Lookalike audiences can help, these audiences are Google-matched audiences. So, based on the audience you have created, a Lookalike Audience is created.
Create a new audience
You can target a completely new audience if you don’t want a specific one. Facebook helps to offer a variety of different tools that can help you to create a new Target Audience.
- Targeting Details
When you create a Facebook ad for a removal company, the detailed targeting section will allow you to refine your targeting audience. To narrow down your target audience, it uses Demographics, Interests and Behaviour.
We will target those who have indicated an interest in the following:
- Moving company
The audience is unlikely to do much in this case. This case is too broad for these detailed targeting settings.
In this instance, a custom audience is the best option. The best audiences are great as you can target people who have recently visited your site and have expressed the interest. You must move quickly in order to convince them to become customers.
The creation of an ad is the final step in creating Facebook Ads for removal companies. This part is crucial because people will see the Ad on Facebook. They won’t be appreciate the work done in the background.
Formats for Ads
These are the types of ads Facebook allows;
- One Image
You can choose the one that suits you best. You don’t have to follow any rules, Facebook ads are fantastic because you can tweak the settings until you find the right formula.
The primary text is located at the top right of the ad. This is what people will first read. It should not exceed 2 lines and it’s a not good idea to overwhelm people with text. Facebook ads are visuals. People will leave if there is too much text.
We hope that you have enjoyed reading this blog about how to create Facebook Ads for removal companies. If you would like to check out more of our blogs then you can follow the direct link here that will take you to the page with all of our blog posts!