The Best Ways Movers Can Boost User Experience
Have you been spending hours trying to increase your online leads? You’ve got a website for your removals business and a comprehensive range of professional moving services. Yet, something doesn’t seem quite right, and your site isn’t engaging as it should be. The reality is that simply appearing on the first page of Google isn’t sufficient. While meeting search engine standards and optimising your website is crucial, enhancing the end-user experience for your moving company should be the priority. So, what are some of the most effective ways for movers to boost user experience?
We Start with the WHY
Why should you focus on improving user experience? Because it’s essential for any growing moving business aiming to establish itself online. Having a website isn’t enough – it must cater to the needs of those seeking the perfect moving company. The key is to understand and exceed the expectations of online users. While this might sound straightforward, it requires significant time and effort. That’s why having some general guidelines can be very helpful.
10 Ways Movers Can Boost User Experience on Their Website
To approach this effectively, let’s start with some background. In our previous blog post, we provided a comprehensive guide to the basics of technical SEO and its role. We established that every website must achieve two main goals: meet search engine standards and fulfil the needs of its target audience. Meeting your potential clients’ needs involves taking every necessary step to perfect the user experience on your site. Here are ten ways to achieve that:
- Utilise White Space Effectively
Many fail to strike the right balance between having too little content and overwhelming amounts of it. Websites cluttered with excessive content and ads can confuse visitors, potentially causing them to leave or spend time on your site without converting. Research shows that using white space effectively can help guide your visitors and increase conversions.
- Optimise Page Speed
According to Google’s standards, a page should load within three seconds. Pages that take longer negatively impact user experience, leading to lost conversions and revenue. With so many moving companies available, users won’t wait long for information. They’ll simply move on to the next site in the search results.
- Make Smart Choices with CTAs
Think of online users as mice in a maze looking for a way out – in this case, the best moving estimate. Your job is to guide them to the right path. Effective calls to action (CTAs) are crucial. Design well-placed CTAs and position them strategically on your website:
- Hero section (first screen users see)
- Mid-page (as a banner or sidebar)
- Embedded in content (through anchor text)
- Bottom of the page (footer or contact form)
- Ensure Hyperlinks Are Visible
For hyperlinks, make sure they are easy to identify with standard coloured text and underlining. This helps users navigate your site more effectively and find related content without additional searching.
- Use Bullet Points for Key Information
Bullet points help users skim through content efficiently. Use them to highlight important details such as:
- The range of moving services you offer
- Awards and accreditations
- Areas covered by your services
- Incorporate Quality Images
Authentic images are more trustworthy than generic stock photos. For a moving company, showcasing real photos of your crew, trucks, and supplies can significantly increase trust and conversions. Invest time in capturing these images to better represent your brand.
- Craft Well-Phrased Headlines
Effective headlines are crucial for both SEO and user experience. Clear, engaging headings not only assist search engines but also influence users’ decisions to use your services. Create compelling headlines to enhance your site’s appeal and functionality.
- Maintain Web Page Consistency
Inconsistent design and layout can confuse users. Ensure your website maintains a uniform look and feel across all pages to avoid disorientation and reinforce brand identity.
- Eliminate 404 Pages
404 errors are detrimental to both user experience and SEO. They can drive visitors away and negatively impact your search engine rankings. Regularly check for and fix broken links to maintain a smooth user experience.
- Prioritise Mobile-Friendliness
With an increasing number of users browsing on mobile devices, your website must be mobile-friendly. Ensure that your site performs well on smartphones and tablets to boost organic visits and improve overall user experience.
By focusing on these strategies, movers can enhance user experience and drive more leads through their website.
