How to Optimise your Homepage for Movers

Your website’s homepage is the primary digital touchpoint for your removals business, serving as a concise summary of the value your company offers to customers. It is also typically the page that determines whether potential clients will stay on your site and convert into leads. Therefore, understanding what makes an effective homepage is a crucial step in growing your removals company. One of the best ways to grasp this is by exploring common mistakes to avoid. In this guide, we discuss the most frequent homepage optimisation errors made by removals companies.

The Importance of a Well-Designed Hero Section

Your website’s hero section is the first thing visitors see when they land on your homepage. If not executed properly, it can leave a poor impression on potential customers and affect how search engines perceive your site. In today’s competitive market, a well-optimised homepage is vital to making a positive first impression, reducing bounce rates, and boosting your online presence. By avoiding common pitfalls, you can ensure the smooth development of your brand online.

Seven Common Homepage Optimisation Mistakes for Removals Companies

1. Neglecting the Header Design The header is one of the first elements users notice on your homepage. It should offer a clear and easy way for visitors to navigate your site, featuring essential contact information (phone number, email) and a compelling Call to Action (CTA) to prompt users to request a moving quote. Unfortunately, many removals companies fall into the trap of:
   • Neglecting the header altogether;Creating a header that is too large and empty;Omitting contact details or not linking the phone number as an HTML link;Using outdated designs that negatively impact user experience.
   The solution is straightforward: ensure your header is integrated seamlessly with the rest of your site. Consider consulting with a web design team that specialises in removals industry websites to refine your header for both audiences and search engines.
2. Lacking a Quote Form Above the Fold Providing potential clients with an easy way to get a moving estimate is crucial. Whether you choose a simple quote form or an instant quote calculator, it must be immediately accessible. One of the most significant mistakes is failing to place a quote form above the fold. Forcing users to scroll down or visit another page to fill out a form increases the risk of them leaving your site.To mitigate this, always include a multi-step quote form above the fold, enabling customers to begin the process as soon as they land on your homepage. This approach will enhance engagement and help you generate more leads over time.
3. Overlooking the Services Section Visitors to your site will want to understand the full scope of your services. Some removals companies either omit this section or list their services without providing detailed information. Additionally, many fail to create separate pages for each service offered, which can negatively impact your search engine rankings.By including a comprehensive Services section in the header’s sub-menu, you make it easier for leads to explore your offerings. Creating dedicated pages for each service not only improves navigation but also enhances your chances of ranking for relevant keywords in your target areas.
4. Not Showcasing Testimonials Customer reviews are one of the most powerful tools for converting leads. The majority of consumers seek out reviews before committing to a purchase or service. By failing to display testimonials on your homepage, you miss out on an opportunity to build trust with your audience. Make sure to include a testimonials section that links to a separate page showcasing all customer reviews.
5. Limited Use of Calls to Action (CTAs) As users scroll through your homepage, they need regular prompts to take action, whether it’s to request a quote or make a phone call. A common mistake is to include only one CTA, often at the top of the page. This forces users to scroll back up, which can frustrate them and increase the likelihood of them leaving your site.The solution is to include multiple CTAs throughout the page. Ensure you have engaging CTAs in the header and footer, and consider using a promotional banner mid-page. A floating CTA that follows users as they scroll can also be highly effective.
6. Not Featuring a Blog A well-maintained blog can significantly boost your brand’s visibility and establish your company as a knowledgeable and trustworthy removals business. Quality content not only builds trust but also helps create a strong internal linking structure, giving additional value to your landing pages. Make sure to feature your blog on your homepage, making it easy for visitors to access.
7. Leaving the Footer Empty The footer is the final touchpoint on your homepage and should include all essential information about your business. An empty footer is a missed opportunity. Instead, consider summarising key points from your homepage and including elements such as:
   • A brief “About Us” description
   • A list of services from the main menu
   • Contact information (phone number, email)
   • Address with a map
   • Operating hours
   • Sitemap
   • Privacy Policy

Additional Considerations

8. Ensure Responsiveness Across Devices With many consumers browsing on mobile devices, it’s crucial to have a responsive website. Removals companies often overlook the importance of mobile-friendly design and SEO. By optimising your site for all devices, you can attract more traffic and improve your standing with search engines like Google.
9. Utilise Cookies and Heatmaps Tracking user activity through cookies and heatmaps provides invaluable insights into how visitors interact with your site. This data helps you identify what’s working and what needs improvement. By monitoring these metrics, you can make informed decisions to reduce bounce rates and enhance user experience.

Partner with RemovalsPal for Expert Homepage Optimisation

Avoid the common homepage optimisation mistakes that can hinder your business. At RemovalsPal, we specialise in helping UK removals companies improve their online presence and attract more leads. Contact us today for a free analysis of your website and a consultation with our expert team.