Frequently Asked Questions
Our Frequently Asked Questions should help you with everything you need to know, but if you have any further questions please don’t hesitate to contact us.
What is Search Engine Optimisation (SEO)?
Search Engine Optimization is the process of driving targeted traffic through organic search results to a website. This involves using our most tested and proven strategies to rank web pages on page one of Google or other search engines like Bing and Yahoo!
How long does SEO take to work and I see the improvement in traffic?
SEO is a long-term marketing strategy. It can take 3 to 6 months for you to see measurable results, depending on how competitive the keywords are. We have worked with Removals clients and know what keywords work. This allows us to move the project along quickly and efficiently. It then requires constant additional material to be added to your site, usually in the form of blogs, that build on your existing material, in order to keep your site up to date and informative in comparison to your competitors, who will be doing the same.
What is Pay-Per-Click (PPC)?
PPC is an advertising strategy that we use to drive targeted traffic towards websites using tools like Google Adwords. This involves placing adverts at top of search results pages that are activated when users search for targeted keywords. Google charges per click for each click on an advert. The cost per click is determined primarily by the relevancy of the keywords.
How long does PPC take to work?
When a PPC campaign has been set up, the ads will be displayed at the top of search results in most cases. The PPC campaign will bring in new visitors to your website within a matter of hours. Analytics will enable you to see the performance of your SEO and PPC efforts individually.
We have extensive experience in running PPC campaigns for removals businesses and we can use this knowledge to set up new Removals campaigns.
Will this work on my existing website?
In most cases, yes. However, we will inform you if there are any problems that prevent us from using the website. Sometimes, we may need to build a new website or transfer the existing one onto another platform like WordPress. This gives the opportunity to implement the latest in SEO techniques to ensure customers can find you both organically and through our PPC campaigns.
What is the return on my investment in PPC or SEO?
As an example if your were to receive an extra 500 monthly website visitors based on an average conversion rate of 10% that would result in new 50 leads per month. Most of our existing clients are closing around 40% of leads so based on that it would potentially generate 20 new clients each month.
If you average just £600 per job for example then that could potentially generate £12000 per month.
If you have any questions that are not answered by our frequently asked questions section, please don’t hesitate to contact us, either by calling on 0330 223 0794 or fill out our contact form.
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Every new website we create is unique to your removal company.
Search Engine Optimisation
Appearing on the first page of the natural search results can be a game changer.