Data that SEO tools won’t show you
Data That SEO Tools Won’t Show You
Proper SEO is crucial in today’s digital landscape. While there are many SEO tools available to help evaluate and improve your search engine optimisation, relying solely on these tools can leave gaps in your strategy. Here is some critical data that SEO tools won’t show you, which you’ll need to track independently.
Negative SEO
Negative SEO involves the deliberate sabotage of a website’s optimisation, either intentionally or unintentionally. Although SEO tools may not directly reveal negative SEO, there are indirect signs to watch out for. Even the best moving company websites in the UK can be susceptible to such attacks, especially if competitors are adept in digital marketing and exploit every possible advantage.
Signs of Negative SEO:
Be vigilant for unusual and seemingly unprovoked deindexing and scraping of your website pages. These can severely impact your ability to acquire potential moving leads. A significant red flag is an influx of nonsensical spam inbound links. While these links can appear without malicious intent, when combined with DDoS (distributed denial-of-service) attacks, they clearly indicate an attempt to create negative SEO. DDoS attacks involve multiple machines flooding your system, temporarily draining its resources.
Addressing Negative SEO:
If you fall victim to negative SEO and your website gets deindexed, there are solutions. Conduct an SEO audit, remove suspicious inbound links, and report them to Google. Explain your situation and request that any penalties be revoked to restore your website’s former status.
Schema Markup
Schema markup, a code you add to your website, helps search engines provide more informative results for users. This is among the data that SEO tools won’t directly show you if used incorrectly. Proper implementation of schema markup can enhance your content’s visibility in search results, featuring snippets, brief descriptions, and more.
Importance of Proper Schema Markup:
Although not mandatory, correctly implemented schema markup can significantly improve your search rankings. If Google is not displaying your information correctly, consult Google’s structured data guidelines to ensure proper implementation.
Sitemap
As your website evolves, so should its sitemap. SEO tools often won’t indicate if your sitemap is up-to-date. An outdated sitemap can lead to search engines finding broken links, negatively affecting your SEO.
Maintaining an Updated Sitemap:
Manually create and submit an updated sitemap using Google Search Console, or use automatic sitemap generators recommended by Google. Regular updates ensure search engines accurately reflect your website’s structure, enhancing your SEO efforts.
Content and Marketing
SEO tools like SEMrush and Google Search Console provide valuable insights but may not cover all the data you need for content and marketing analysis. Effective content and marketing strategies often require additional analysis and interpretation based on experience and feedback.
Enhancing Content and Marketing:
- Hire a Professional SEO Company: Engage experts to analyse and optimise your website.
- Perform a Marketing Analysis: Identify areas needing improvement through detailed analysis.
- Collect User Feedback: Obtain honest opinions from clients about your website’s usability and appeal.
Ultimately, direct feedback from clients can be the most valuable data for improving your website’s accessibility and user experience. Questions about ease of use, information availability, and overall impression can provide critical insights. While SEO tools are indispensable, combining them with thorough independent analysis will help you reach more customers effectively.
Start integrating these strategies to cover the gaps left by SEO tools and enhance your overall optimisation efforts.
